About us

We build the agentic e-commerce suite.

TorchTechnology is the agentic e-commerce suite for Amazon sellers and brands. Agentic, at TorchTechnology, means: a multi-step AI workflow reads the market, reviews and competitors, produces the content and checks every claim. You approve. Through MCP and the REST API, Claude, Codex and other AI agents can use Torch's tools too.

Why TorchTechnology?

One suite instead of six tools

Import, analysis, copy, imagery, A+, translation and export run in one system. No exports between tools, no handovers, no copy-paste.

Built for Amazon

Torch Listings knows Amazon's rules: style guides, A+ modules, backend keywords, flat-file export and 21 marketplaces.

Real data, with sources

Every claim in a listing is sourced or blocked. Imagery is built from your real product photos, never from invented products.

Built in the EU

Developed and hosted in the EU, GDPR-native and built with the EU AI Act in mind. Your product data stays yours.

What we stand for

A single listing travels through six tools and just as many handovers today. We build the path from ASIN to ready-to-sell listing as one system — for sellers, brands and agencies selling on Amazon.

Our Vision

Every product on Amazon deserves a listing at the level of the biggest brands — in every language it sells in.

Our Mission

From ASIN to finished listing without a tool zoo: sourced copy, real product imagery, A+ content and translations. Approved by you, not by a black box.

AI-first

Every product uses AI as its core capability, not as an afterthought.

User-centric

Designed for humans, not algorithms. Beautiful UX that just works.

Built to be reliable

Quality, precision, and reliability — built with care.

Open innovation

We learn in public, iterate quickly, and share our journey.

The Team

Sebastian Fackelmann

Co-Founder, Key Account Manager

Drives partnerships and client relationships. Holds a bachelor's in International Management and a master's in Artificial Intelligence and Data Analytics — bridging the gap between business needs and technical solutions.

Matias Cam

Co-Founder, Expert Developer

Architects and builds the core systems behind TorchTechnology's products. Deep expertise in AI, backend, and scalable infrastructure.

Finn Klapper

Co-Founder, E-Commerce Expert

Spent years building his own e-commerce business and learned first-hand what actually sells. That hands-on experience now flows into every Torch product.

See your catalog in the system

Start free with one account for Listings, Studio and Core. Or bring your product and 20 minutes, and we'll show you everything live on your own data.

Start free Book a 20-min demo